Financial regulators are increasing their scrutiny of indexed universal life insurance policies after consumer complaints about misleading performance illustrations. Some agents have been projecting returns based on best-case scenarios that rarely materialize, leaving policyholders with underperforming cash values.

The National Association of Insurance Commissioners is proposing new illustration standards that would require agents to present more conservative projections alongside the optimistic ones. The goal is to give consumers a realistic picture of how their policies might perform under various market conditions.

Despite the controversy, indexed universal life products continue to attract buyers seeking tax-advantaged growth with downside protection. Industry leaders argue that the products themselves are sound and that the issue lies with improper sales practices rather than product design.