Term life insurance sales reached record levels in Q1 2026 as millennials and Gen X buyers prioritize financial protection for their families. Average face amounts have grown to $500,000.
Online quoting platforms and digital applications have made shopping for coverage faster than ever. Consumers can compare dozens of carriers in minutes and complete applications in under 15 minutes.
Financial planners recommend term policies with coverage lasting until children are grown or mortgages are paid off, with face amounts equal to 10-15 times annual income.
